Testimony of Todd Rundgren
by TODD RUNDGREN
Testimony before the United States Senate Committee on the Judiciary's hearing on "Parity, Platforms, and Protection: The Future of the Music Industry in the Digital Radio Revolution"
publication date: 26 April 2006
"One of the first cutting edge projects I was involved in concerned digital rights management, a concept that did not yet exist. I was hired by, ironically enough, the Warner Full Service Network, an interactive television pilot project that sought to merge video, computers and high-bandwidth home delivery. The plan was to create on-demand music services that could be navigated on one's home TV -- kind of like an iTunes for the early ‘90s. When it came time to plug the music in, everything I had suspected about the savvyness of the industry was crystallized. To a label, every one of the majors refused to consider the possibility of putting music they controlled onto a server. Ironically, even the music division of Warner Brothers would not cooperate, even though this was only a demonstration project. "