Tuesday, April 11, 2006

Remote storage DVRs pose "gigantic copyright issues"

Remote storage DVRs pose "gigantic copyright issues"
ArsTechnica, publication date: 10 April 2006
"As TV marketers scramble to try and figure out what do to about growing DVR usage, broadcasters are becoming concerned that increased DVR usage means that users are skipping ever more ads, and that the ads they do see could be out of date. Although Cablevision has said nary a word, a remote storage DVR system would allow Cablevision to place new ads in video streams as they are watched, rather than replay advertising that's n days old. They could also limit and/or remove users' abilities to fast forward through all advertising."

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