Saturday, May 10, 2008

Microsoft May Build a Copyright Cop Into Every Zune

Microsoft May Build a Copyright Cop Into Every Zune
Bits blog, The New York Times, publication date: 7 May 2008
"Late Tuesday afternoon I reached J. B. Perrette, the president of digital distribution for NBC Universal, to ask why NBC found Microsoft’s video store more appealing than Apple’s.

He explained that NBC, like most studios, would like the broadest distribution possible for its programming. But it has two disputes with Apple.

First, Apple insists that all TV shows have an identical wholesale price so that it can sell all of them at $1.99. NBC wants to sell its programs for whatever price it chooses.

Second, Apple refused to cooperate with NBC on building filters into its iPod player to remove pirated movies and videos.

Microsoft, by contrast, will accept NBC’s pricing scheme and will work with it to try to develop a copyright “cop” to be installed on its devices."

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