Friday, January 19, 2007

The Streamburst antipiracy plan: don't use DRM

The Streamburst antipiracy plan: don't use DRM
Ars Technica, publication date: 2007-01-19

"A UK startup has some interesting ideas about protecting video content: offer it as high-quality, unencrypted MPEG-4 files already formatted for various user devices. Instead of shackling users with artificial technological limitations on what they can do with their files, Streamburst hopes to secure content using a bit of personalization and a unique watermarking system, and they've already put their system to work selling the Ewan McGregor motorcycle trip documentary Long Way Round."

1 comment:

Sean FWJ Fowler, Esq. said...

Watermarking in place of DRM restrictions seems like an excellent idea. An artist avoids the infamy of DRM but is still able to identify infringers. Of course, this sort of protection does have two potential snags:
1) Though the idea of a P2P seeder is dismissed in the article, utilities might be created to strip the additional titling and watermarking, thus making it easy for P2P users to upload cleaned copies.
2) DRM allows copyright holders to be lazy about enforcement. By making works identifiable but not restricted, that puts intellectual property protection diligence back into the hands of the copyright owners, which may not go over big with them.