The Streamburst antipiracy plan: don't use DRM
by NATE ANDERSON
Ars Technica, publication date: 2007-01-19
"A UK startup has some interesting ideas about protecting video content: offer it as high-quality, unencrypted MPEG-4 files already formatted for various user devices. Instead of shackling users with artificial technological limitations on what they can do with their files, Streamburst hopes to secure content using a bit of personalization and a unique watermarking system, and they've already put their system to work selling the Ewan McGregor motorcycle trip documentary Long Way Round."